![]() Understanding the challenging retail landscape and the need to provide in-store experiences to customers, we came to the table with Lord & Taylor to create a truly unique experience around health and wellness. “This event is meaningful for several reasons, but mainly because it’s the perfect example of how we work hard to provide solutions to our retail partners. “The event was a huge success, driving significant sales on the active wear floor and millions of social media impressions,” said Murray. Shoppers also had the opportunity to attend wellness and yoga classes led by Gaiam experts. Gaiam had its own 1,000-square-foot pop-up store on the activewear floor offering free massages and juices. “Just this past month we partnered with Lord & Taylor to host the two-day experiential health, wellness and shopping event at its flagship store in New York City,” Murray said. Murray said the company also continues to execute on its growth initiatives for the Gaiam brand. The skate-shoe brand is in 185 countries. ![]() Heelys continues to show “consistent growth,” although it’s being driven by international expansion. “In the active division, AND1 and Avia continue to perform well as a result of our strong partnership with Walmart,” said its new CEO, Karen Murray, on a conference call with analysts. MSLO also wound down its once substantial broadcast TV operations.AND1, Avia, Heelys and Gaiam all saw progress in the first quarter for Sequential Brands Group. Meredith leads all sales and marketing, circulation and production responsibilities for the brands and their related digital assets, including a large video library. Under the terms of the 10-year licensing agreement, Stewart and her staff retain editorial control of the magazines, but Martha Stewart Weddings and their Web sites, to Meredith Corp. More recently, last October MSLO handed all non-editorial responsibilities for Martha Stewart Living, along with its sister publication MSLO was settled out of court in January 2014. ![]() They were sued by Macy’s, which argued that their deal violated the terms of its own contract with MSLO. Penney unveiled a licensing and merchandising deal, calling for the creation of mini-stores carrying Martha That compares to $11.6 million, or 16% of total revenues, in 2010.Įverything has gone swimmingly on the retail merchandising front. In 2014, merchandising revenues came to $15.9 million, contributing 38% of total revenues of $41.4 million. Streams from advertising and circulation and more emphasis on licensing deals leveraging Stewart’s still considerable brand recognition.Įstablished expertise in licensing and merchandising deals, which have contributed a growing part of the company’s business over the last few years, although overall revenues have declined. If the deal does go through, it suggests MSLO’s business strategy may be poised to shift significantly, with less emphasis on publishing revenue ![]() The Wall Street Journal, which cited people familiar with the While an announcement is expected in the nextįew days, the terms of the potential transaction are not known, and it’s still possible the deal will be called off. Executives at Martha Stewart Living Omnimedia are close to finalizing a deal to sell the company to Sequential Brands Group, a retail licensing company. ![]()
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